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Washington DC & Mid-Atlantic  + DC Metro  + Retail  |  January 31, 2022
Nike has opened a “Nike Live” store in 5,000 square feet of leased space in Virginia Beach’s Town Center
Lisa McDuffie
By: Lisa McDuffie

Nike Opens “Nike Live” Retail Concept in Virginia Beach Town Center Space

Nike has opened a “Nike Live” store in 5,000 square feet of leased space in Virginia Beach’s Town Center.

Gerald Divaris and Sezin Cortinas of Divaris Real Estate, Inc., represented the landlord, Armada Hoffler Properties, in the lease negotiations. Divaris Real Estate manages the two million-square-foot, mixed-use urban format Town Center in addition to providing leasing services.

“Nike by Virginia Beach” is part of the company’s data-driven retail strategy that incorporates customer demand and industry trends. “Nike Live” stores offer city-specific styles designed for and inspired by the region. Each store’s inventory is influenced by local Nike App users and neighborhood data.

On top of providing a selection of nike.com best-sellers, essential running, training, sportswear, and new product releases, “Nike By Virginia Beach” offers digital and convenience-led services that help consumers discover the best of Nike online or in-store at their pace.

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Inside The Story

Divaris Real Estate, Inc.

About Lisa McDuffie

Lisa McDuffie arrives at ConnectCRE via REALTOR® world, where she served for nearly two decades as communications director for one of the nation’s largest REALTOR® organizations. She supported two membership-elected presidents who were commercial real estate practitioners, and managed the communications initiatives of the organization’s commercial special interest group. When not following the latest commercial real estate news, Lisa is zeroed in on her charismatic off-the-track thoroughbred as she makes the transition from an utterly failed racehorse to a lovely show hunter.
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