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Kaiser Permanente Cancels $900M Oakland HQ Project

Kaiser Permanente has decided not to move forward on a planned $900-million headquarters development in Oakland. The healthcare company planned to build a 1.6-million-square-foot office tower at 2100 Telegraph Ave., but has advised city officials it is cancelling the project.

Kaiser had intended to consolidate 7,200 employees from seven East Bay offices into a new 29-story tower. The site for the HQ, which was slated to open in 2023, was being sold by Lane Partners. Kaiser, which is Oakland’s largest private employer, indicated the change in plans was not related to COVID-19 pandemic.

Oakland Mayor Libby Schaaf said in a statement, “It’s a pivot for Kaiser, and one that makes sense for their organization and members at this time. They’re reinvesting and improving their existing sites across the city, so the most important fact is that they’re staying rooted right here in Oakland. In the meantime, this is an incredible project that will attract an incredible new tenant.”

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency integrated marketing communications roles. He is responsible for Connect’s client content operations and public relations strategy. He is involved in a range of initiatives ranging from content strategy, message development, copywriting, Social Media and content marketing services. Dennis’s communications background in the real estate industry includes working with many of the top real estate firms – from brokerage companies, developers, homebuilders, investors, owners, lawyers, asset advisors, lenders, architects and property management firms. • Marketed more than 1 Billion Square Feet of Office Space • 70,000 Multifamily/Condo Units • 15,000 Single Family Homes • 30 Million Square Feet of Retail Space • Representing Roughly $100 Billion in Investment In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. Dennis’s agency background on integrated communications teams at many reputable agencies and has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. He formerly was President of the Public Relations Society of America’s Los Angeles of public relations professional, and served on the Board of Directors. He also taught a public relations extension course at Loyola Marymount University. Dennis’s has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.

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