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Instagram Unveils #Kind Comments Mural at DC’s Union Market

National  + Office  | 

Instagram has unveiled its colorful, custom #KindComments mural at Union Market, the iconic retail and culinary district in northeast Washington D.C. Instagram chose Edens’ Union Market as the partner for the DC stop of the four U.S. city #KindComments tour.

Designed by renowned artist Dallas Clayton (@DallasClayton), the mural is part of Instagram’s global #KindComments initiative, intended to promote and foster positive engagement on and offline. Clayton invited KIPP High School students and Union Market District neighbors, as well as local artists to paint along the 6th Street mural.

Clayton says there’s not really a process to designing the mural. “The less I know when I get somewhere, the better off we are. You let the building talk to you, you try to engage people in the community, so that they have a say. You’re not just coming into someone’s territory trying to tell them what it should look like.”

“Nothing better than a partnership with Instagram, emerging businesses and a Dallas Clayton mural to celebrate community and kindness,” indicated Union Market Director of Strategy Jennifer Maguire Isham.

#KindComments murals will also go up in New York, Dallas, Chicago, Mexico City, Jakarta, Ottawa, Tokyo, Sao Paolo, Brasilia and Mumbai.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.