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Gemdale USA’s Cloud Tower Receives Design Approval in Seattle’s South Lake Union

Gemdale USA Corporation received unanimous approval from Seattle’s Design Review Board for 222 Dexter, a 31-story, 324-unit apartment tower in the South Lake Union neighborhood. The Shanghai-based developer bought the site at Thomas Street last summer for a reported $25.6 million. The proposed mixed-use project is slated to rise 290 feet, and includes 126 parking stalls and roughly 2,480 square feet of street level retail.

Hewitt Architecture’s podium and tower design concept for “Cloud Tower” is rooted in an idea that the tower operates at two scales and with two expressions. It responds to the streetscape at a human scale, while connecting with a larger, more distant context. That clear vision found favor with the board, as did the thoughtful use and detailing of enduring materials.

Once building permits are secured, the developer is targeting a groundbreaking in early 2021. The development marks Gemdale USA’s first project in the Seattle market.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency integrated marketing communications roles. He is responsible for Connect’s client content operations and public relations strategy. He is involved in a range of initiatives ranging from content strategy, message development, copywriting, Social Media and content marketing services. Dennis’s communications background in the real estate industry includes working with many of the top real estate firms – from brokerage companies, developers, homebuilders, investors, owners, lawyers, asset advisors, lenders, architects and property management firms. • Marketed more than 1 Billion Square Feet of Office Space • 70,000 Multifamily/Condo Units • 15,000 Single Family Homes • 30 Million Square Feet of Retail Space • Representing Roughly $100 Billion in Investment In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. Dennis’s agency background on integrated communications teams at many reputable agencies and has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. He formerly was President of the Public Relations Society of America’s Los Angeles of public relations professional, and served on the Board of Directors. He also taught a public relations extension course at Loyola Marymount University. Dennis’s has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.

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