Hungry for more than just shopping? Many specialty retailers are including dining options in their brick-and-mortar stores to offer a robust and enticing customer experience. While it’s common to go to Ikea and have some Swedish meatballs, it’s less common to drink wine on the rooftop of Restoration Hardware, but that’s now changing.
The desire for eating out has increased significantly over the years. In 1955, the restaurant industry made up for 25% of the family food dollar, and by 2017, that spending was at 48%. Speciality retailers like Crate and Barrel, AT&T and Tiffany & Co., to name a few, are catching onto the trend. In 2017, Tiffany & Co. made breakfast at Tiffany’s a reality by introducing The Blue Box Cafe in its New York flagship store.
Research director at Gartner Joanne Joliet says, “Retailers are looking to differentiate stores from purely transactional experiences, which you can get online.”
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