Endeavor Real Estate Group is moving into student housing.

The Austin-based firm—which already develops and manages a wide range of properties, including retail, office, multifamily and big mixed-use projects such as The Domain, Saltillo and the planned redevelopment of the Austin American-Statesman site—is launching a new student housing platform and has tapped veteran CRE executive, Jake Newman to helm the effort. In his 24 years of experience, Jake’s primary focus has been leading the development of over $4.1 billion and 12,000 units of student housing assets.

One of its first projects will be a mixed-use development at Texas Christian University in Fort Worth. The Austin Business Journal reports TCU was looking for a private partner to design, build, finance, maintain and operate assets on its campus. The specific aim was to deliver a mixed-use development featuring housing, office, retail and parking across multiple university-owned sites.