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New York & Tri-State  + New Jersey  + Hospitality  | 

Dual-Branded Hotel Okayed at Massive ON3  Redevelopment

The City of Clifton,NJ has granted Prism Capital Partners  final site plan approval for a dual-branded Marriott AC/Element Hotel with rooftop bar at ON3, paving the way for the introduction of a hospitality component at the 116-acre flagship redevelopment of the former Hoffman-La Roche campus spanning Clifton and Nutley, NJ.  

The 266-room Marriott AC/Element Hotel will feature both limited-service and extended-stay options. The seven-story structure will occupy a parcel visible from Route 3, along Metro Boulevard. 

“The City of Clifton understands the immense benefits of a world-class, mixed-use property; it has been a great partner in embracing our vision for ON3 and supporting the development needed to realize its full potential,” said Eugene Diaz, principal partner at Prism. 

He added, “The hotel and rooftop bar are long-missing amenities for this area, and by securing the Marriott flag, we continue to establish ON3 as a magnet for industry-leading brands.” 


Inside The Story

Prism Capital

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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