CareFirst Takes 80K-SF in Columbia as Hub-and-Spoke Expansion Strategy
The Howard Hughes Corporation and CareFirst BlueCross BlueShield, the largest not-for-profit health plan in the Mid-Atlantic region, have completed a lease agreement for 80,000 square feet of office space in 6100 Merriweather in Downtown Columbia, MD.
CareFirst was represented by Phil Leibow and Mike Sullivan from JLL. Howard Hughes was represented by Alex Hancock and Patrick Crilley from Transwestern.
According to Howard Hughes, CareFirst selected Downtown Columbia as the location for its first major “spoke” office as part of the company’s regional expansion strategy. The choice reflects the growing trend of companies transitioning to a “hub-and-spoke” office model of maintaining a centralized location while introducing regional “spokes” or satellite offices in the cities where target employees want to live.
Today’s paradigm shift has employees dictating where companies are located as they follow the educated workforce moving to communities that offer professional success along with shorter commutes and higher quality of life, notes Howard Hughes.
Lisa McDuffie arrives at ConnectCRE via REALTOR® world, where she served for nearly two decades as communications director for one of the nation’s largest REALTOR® organizations. She supported two membership-elected presidents who were commercial real estate practitioners, and managed the communications initiatives of the organization’s commercial special interest group.
When not following the latest commercial real estate news, Lisa is zeroed in on her charismatic off-the-track thoroughbred as she makes the transition from an utterly failed racehorse to a lovely show hunter.