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Amazon Secures Naming Rights to Seattle’s NHL, WNBA Arena

Amazon secured the naming rights to the new home of Seattle’s NHL team and WNBA’s Seattle Storm, calling it Climate Pledge Arena. With significant investment from Amazon and Oak View Group, the 18,100-seat multi-purpose venue located at Seattle Center is expected to be the first net zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry.

Amazon’s Jeff Bezos says, “We’ve secured naming rights to the historic arena previously known as KeyArena. Instead of naming it after Amazon, we’re calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change.”

The arena will power all-electric operations with 100% renewable electricity and arena events will be made fully net zero carbon through investments in forestry projects. Operations and events will be ‘zero waste’ with durable and compostable containers; reclaimed rainwater will be used in the ice, and at least 75% of the arena’s food will be sourced locally on a seasonal basis, and unused food will be donated to local community food programs.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience.
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