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Amazon Secures Naming Rights to Seattle’s NHL, WNBA Arena

Amazon secured the naming rights to the new home of Seattle’s NHL team and WNBA’s Seattle Storm, calling it Climate Pledge Arena. With significant investment from Amazon and Oak View Group, the 18,100-seat multi-purpose venue located at Seattle Center is expected to be the first net zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry.

Amazon’s Jeff Bezos says, “We’ve secured naming rights to the historic arena previously known as KeyArena. Instead of naming it after Amazon, we’re calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change.”

The arena will power all-electric operations with 100% renewable electricity and arena events will be made fully net zero carbon through investments in forestry projects. Operations and events will be ‘zero waste’ with durable and compostable containers; reclaimed rainwater will be used in the ice, and at least 75% of the arena’s food will be sourced locally on a seasonal basis, and unused food will be donated to local community food programs.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency integrated marketing communications roles. He is responsible for Connect’s client content operations and public relations strategy. He is involved in a range of initiatives ranging from content strategy, message development, copywriting, Social Media and content marketing services. Dennis’s communications background in the real estate industry includes working with many of the top real estate firms – from brokerage companies, developers, homebuilders, investors, owners, lawyers, asset advisors, lenders, architects and property management firms. • Marketed more than 1 Billion Square Feet of Office Space • 70,000 Multifamily/Condo Units • 15,000 Single Family Homes • 30 Million Square Feet of Retail Space • Representing Roughly $100 Billion in Investment In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. Dennis’s agency background on integrated communications teams at many reputable agencies and has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. He formerly was President of the Public Relations Society of America’s Los Angeles of public relations professional, and served on the Board of Directors. He also taught a public relations extension course at Loyola Marymount University. Dennis’s has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements.

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