The year 2030 is expected to be a demographic turning point in the United States, as the last of the Baby Boomers will turn 65 years old. Over the next decade, the number of Americans reaching retirement age will skyrocket from 51.5 million to roughly 70 million.
The rapid aging of our population means that more individuals than ever will be seeking acute care, post-acute care and senior independent living services. To accommodate the demand, a boom in elder-care facilities is already underway, and competition is stiffening.
For these organizations, effective marketing is key to increasing and maintaining occupancy. While advertising materials like brochures, are helpful, most facilities have come to realize that the satisfaction of their patients and residents is their most valuable selling tool of all. In fact, consumers say the recommendations they receive from families and friends are the number one factor in their decision making.
Not surprisingly, enhancing the patient experience has become top priority for C-level leaders in the healthcare sector. Facilities across the country are ramping up their efforts to improve patient and resident satisfaction. As many as 70% of healthcare organizations have a designated leader who oversees the patient experience.
Make sure your business is preparing now for this future wave of potential baby boomer residents.
For questions, comments or concerns, please contact Jennifer Duell Popovec
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