Connect created a branding package, branding guidelines, messaging and a marketing plan for a new direct investment platform.
Strategy / Creative
• Logo & Branding Guidelines
• Stationery Package
• Branded Templates
• Marketing Plan / Strategy
• Press Release Writing
Connect created a strong and cohesive branding package for a new company to build on. Connect also provided a roadmap to marketing the company for the first year.
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Penn Capital is a direct investment platform targeting high-net-worth individuals to invest in single assets in high-growth markets. Connect CREative worked with the Penn Capital team on the importance of creating a consistent and high-quality visual brand, as well as messaging to deliver the value, experience and offerings the Penn Capital team brings.
Connect developed a new logo for the company, which demonstrated a more professional look and feel and created brand standards and a guidebook to ensure that all creative assets moving forward meet the standard set forth at the onset of the project. This branding was then incorporated into business cards, notecards, stationery, presentation decks, and more.
Connect’s content creators worked with the Penn Capital team to bring together messaging for the new brand. Connect created a mission statement, “about us” verbiage, and brand pillars – establishing a voice for the brand and articulating it in a concise and well-thought out manner.
Connect also wrote press releases highlighting Penn Capital’s offerings, which were distributed to various publications in target markets.