Content & Email Marketing Program

Connect is a one-stop shop for content marketing, lead generation, list curation, email deployment & more for the commercial real estate industry.

Multiple (Hunt Real Estate Capital, Transwestern, Thorofare)

Strategy / Creative / Digital

• Email Design
• Messaging
• Audience Development
• Targeted Marketing

Connect with your Customers

Position your team as thought leaders in the space with Connect as the engine behind the machine. Our team creates your content, curates your lists, deploys the emails to your target audience, and actively engages with your warm leads by continuing the conversation with strong, relevant messaging and multiple touchpoints. The Connect platform allows for a centralized email system where we can track metrics, analytics, and leads. Let us connect you with your customers.

The Process

Identify your target audience from the Connect database. Filters include:

  • Region (down to the zip code)
  • Property Type
  • CRE Facet

Plan a content strategy and calendar with members of Connect’s editorial & executive teams. You will be assigned a dedicated editor to assist with topic creation based on factors including:

  • Company goals, growth plans, and footprint
  • Your team’s expertise in the market and asset types
  • Data and analytics on topics that are resonating and most read by Connect’s subscribers

List Cleansing: Connect will verify your current database, check for accuracy, and research updated contact information for any invalid or incomplete entries.

Connect editors will work with your team to create relevant and impactful content. In addition to a customized email send (components outlined in “Step 1”), you have the option for your content to run on Connect Media emails as well. Editions include:

  • DAILY: National, New York, California, Texas, Chicago, Atlanta, Boston, Florida, Seattle
  • BI-WEEKLY: Multifamily, Healthcare, Retail, Industrial, Opportunity Zones

Email Template: Option to have Connect’s creative team design an email template with your brand’s look and feel. The email will highlight the content created by Connect and can also include additional content linking back to your website (recent news, featured projects, etc.).

Email will be sent to the targeted portion of Connect’s database with the option to include your database (or portion thereof).

Connect will provide analytics and leads monthly. Should analytics show that improvement in metrics can be made by adjustments made to content, filters, frequency of send – recommendations will be made at that time.

Leads will include full contact information so that you can continue the conversation.

Let Connect assist with continued engagement by sending additional emails through our system.  Zero in on your leads with a focused message to people who are familiar with your brand. We can keep communication going so that you and your team can continue to focus on business.

Connect’s Database Filters

Zip Code

Net Lease
Medical Office
Student Housing
Senior Housing