Bose to Close All U.S. Stores in 2020
Citing “the dramatic shift to online shopping in specific markets,” Bose Corporation said it would close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months.
Headquartered in Framingham, MA, the consumer electronics manufacturer and retailer will continue operating stores in China, United Arab Emirates, India, Southeast Asia and South Korea.
In 1993, Bose opened its first retail location in the U.S. to provide personal, private demonstrations for its home entertainment products. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it — and we’re doing the same thing now,” said Colette Burke, VP of global sales at Bose.
She added that “It’s still difficult, because the decision impacts some of our amazing store teams who make us proud every day.”
Pictured: Bose store at Pioneer Place in Portland, OR.
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